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PRIVACY POLICY

PRIVACY POLICY

Last Updated: March 2026

Pablito's Tacos ("we," "us," or "our") operates the Pablito's Tacos website and related digital properties. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, place an order, submit a form, subscribe to communications, or otherwise interact with us online or through our social media channels.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our website.

Information We Collect

Information You Provide Directly: We may collect personal information that you voluntarily provide to us, including but not limited to: your name, email address, phone number, mailing or delivery address, payment information (processed securely through third-party payment processors — we do not store credit card numbers), order details and preferences, messages submitted through contact or catering inquiry forms, and any other information you choose to provide.

Information Collected Automatically: When you visit our website, we may automatically collect certain information, including: your IP address, browser type and version, operating system, device type, referring URL, pages viewed and time spent on pages, click activity and navigation paths, and approximate geographic location based on IP address.

Information From Third Parties: We may receive information about you from third-party services we use, including our online ordering platform, analytics providers, advertising networks, and social media platforms (if you interact with our social media content or log in through a social media account).

How We Use Your Information

We use the information we collect for the following purposes: processing and fulfilling food orders and catering requests; responding to your inquiries, feedback, and customer service requests; sending order confirmations, updates, and receipts; sending promotional offers, newsletters, SMS messages, and marketing communications (you may opt out at any time); creating targeted and retargeted advertising campaigns across third-party platforms including but not limited to Meta (Facebook and Instagram), Google Ads, TikTok, Snapchat, and other digital advertising networks; building custom and lookalike audiences for advertising purposes using your data such as email address, phone number, and website activity; analyzing website traffic, user behavior, and advertising performance; improving our website, services, menu, and user experience; personalizing content and recommendations based on your preferences and activity; preventing fraud, unauthorized access, and other illegal activity; complying with applicable laws, regulations, and legal processes; enforcing our Terms and Conditions; and protecting the rights, property, or safety of Pablito's Tacos, our customers, or others.

Sharing of Information

We may share your information with the following categories of third parties and service providers:

  • Order Fulfillment: Online ordering platforms and delivery services that process and deliver your orders.

  • Payment Processing: Third-party payment processors that securely handle payment transactions. We do not store your full credit card number.

  • Marketing & Communications: Email marketing platforms (such as Klaviyo) and SMS services used to send promotional messages, offers, and updates.

  • Advertising Platforms: We share customer data (including email addresses, phone numbers, and website activity data) with advertising platforms such as Meta (Facebook/Instagram), Google Ads, TikTok Ads, and other digital advertising networks for the purpose of delivering targeted advertisements, retargeting campaigns, creating custom audiences, and building lookalike audiences to reach new potential customers.

  • Analytics: Website analytics providers (such as Google Analytics, Meta Pixel, and similar tracking tools) that help us understand how visitors use our site, track conversions, and measure advertising effectiveness.

  • Point of Sale & CRM: Our point of sale system and customer relationship management tools used to manage orders, customer data, loyalty programs, and promotional campaigns.

  • Hosting & Infrastructure: Web hosting and content delivery services that power our website.

We do not sell your personal information for direct monetary consideration. However, under certain privacy laws (such as the CCPA), sharing data with advertising platforms for targeted advertising purposes may be considered a "sale" or "sharing" of personal information. You have the right to opt out of this practice (see "Your Rights" section below).

We may also disclose your information if required to do so by law, regulation, legal process, or governmental request; if we believe disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others; or in connection with a merger, acquisition, or sale of all or a portion of our business assets (in which case you would be notified of any change in ownership or use of your personal information).

Cookies & Tracking Technologies

Our website uses cookies, web beacons, pixels, and similar tracking technologies to enhance your browsing experience, analyze site traffic, and serve relevant content.

Types of Cookies We Use:

  • Essential Cookies: Required for basic website functionality such as navigation and security.

  • Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously.

  • Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of marketing campaigns.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or set alerts before cookies are placed. Please note that disabling certain cookies may affect the functionality of our website.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (SSL/TLS), secure storage practices, and access controls.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security and are not responsible for the actions of malicious third parties.

Data Retention

We retain your personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.

Your Rights — California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

  • Right to Know: You have the right to request that we disclose what personal information we have collected, used, disclosed, or sold about you in the preceding 12 months.

  • Right to Delete: You have the right to request the deletion of your personal information, subject to certain exceptions.

  • Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.

  • Right to Opt Out: You have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes. To opt out, contact us at the email below or use any "Do Not Sell or Share My Personal Information" link on our website.

  • Right to Limit Use of Sensitive Information: You have the right to limit the use and disclosure of your sensitive personal information.

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at cal@socalsmedia.com / danny@pablitostacos.com. We will verify your identity before processing your request and respond within 45 days as required by law.

Children's Privacy

Our website and services are not directed at children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us immediately.

Links to Third-Party Websites

Our website may contain links to third-party websites, services, or applications that are not operated by us (including but not limited to social media platforms, ordering platforms, review sites, and mapping services). We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website after any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

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